Trade Surveillance and Regulatory Compliance Solutions | eflow

Ben Parker

sales@eflowglobal.com (eflow) — Mon, 01 Jan 0001 00:00:00 +0000

As a Founder and CEO of eflow, Ben is responsible for the delivery of our plan for strategic growth, international expansion, and operational effectiveness.

Ben’s 25 years of corporate experience spans technology, financial services and regulatory affairs, and he is regularly featured in industry media as an expert on all things compliance.

He first joined the business in 2004 as Chief Operating Officer and has played an integral role in shaping eflow’s progression from a niche technology provider to one of the world’s most respected Regtech vendors. In 2023, he led eflow’s Series A funding round of £7m.

Marsha Parker

sales@eflowglobal.com (eflow) — Mon, 01 Jan 0001 00:00:00 +0000

Marsha is a Founder of eflow and our Chief Platform Officer. She has undertaken a number of senior roles at eflow over the last 20 years, and currently leads our efforts to develop and optimise PATH, the unique digital ecosystem that underpins all of our regulatory solutions.

Having been instrumental in the creation and engineering of the original PATH platform in the 1990s , Marsha can draw on more than 40 years of experience in financial services software development. Prior to establishing eflow, she contracted for a number of financial institutions across Australia, North America and Europe, helping these firms to solve complex operational problems through the deployment of technology-led solutions.

Alexander Parker

sales@eflowglobal.com (eflow) — Mon, 01 Jan 0001 00:00:00 +0000

Alex is our Chief Technology and Product Officer, as well as one of eflow’s founders. He is responsible for the ongoing development of our suite of regulatory modules in addition to the management of our systems administration team.

In his role, Alex oversees eflow’s team of dedicated product and infrastructure specialists. He is continuously looking for new ways to enhance eflow’s solutions in line with client feedback, regulatory change and the latest advances in technological capabilities. Alex can draw on more than 20 years of experience spanning digital infrastructure, consultancy services, and business analysis, having worked for firms based in both the UK and Australia.

Michael De Jongh

sales@eflowglobal.com (eflow) — Mon, 01 Jan 0001 00:00:00 +0000

Michael leads eflow’s customer growth strategy, driving adoption, expansion, and long-term value across the company’s regulatory technology solutions. With a background in scaling high-growth SaaS businesses, he brings deep expertise in building go-to-market engines that accelerate revenue and strengthen customer impact.

Throughout his career, Michael has helped technology scale-ups unlock new levels of customer growth and value for shareholders, creating strategies that deepen engagement, increase lifetime value, and turn customer success into a true growth engine. At eflow, he applies this focus to help clients achieve more and realise the full potential of their partnership with us.

Douglas Moffat

sales@eflowglobal.com (eflow) — Mon, 01 Jan 0001 00:00:00 +0000

Doug leads eflow’s expansion strategy in North America, utilising his significant experience in new business sales and account management to expand our client base across the U.S. and Canada.

He joined eflow in 2020 having previously worked for a large U.S.-based software company and quickly demonstrated his ability to understand clients’ regulatory obstacles and offer compelling technology-based solutions.

During his time at eflow, Doug has worked with hundreds of global firms regarding their regulatory compliance, enabling him to offer a uniquely faceted perspective on how institutions can enhance their governance.

Kristian Frost Pedersen

sales@eflowglobal.com (eflow) — Mon, 01 Jan 0001 00:00:00 +0000

Kristian joined eflow in 2025 and leads our finance and administration teams. He brings a wealth of experience in scaling founder-led, VC-backed SaaS businesses sustainably across international markets.

Over the course of his career, Kristian has led multiple companies and finance teams through exits, capital raises, global expansion, rapid growth, and operational transformations - frequently balancing both strategic vision and hands-on execution.

Originally from Denmark, Kristian started his career at PwC before joining a series of high growth tech firms, including BullGuard, Headspring, Zappar, Klaus and Switchee.

Sam Roberts

sales@eflowglobal.com (eflow) — Mon, 01 Jan 0001 00:00:00 +0000

Sam joined eflow in 2023 and leads all aspects of the firm’s lead generation, communications and brand strategy as Chief Marketing Officer.

He brings over 20 years of marketing experience spanning the financial, legal and professional services sectors, including senior roles at fast-growing scale-up fintechs, PE-backed SaaS companies, and a global professional body.

He holds a Professional Diploma in Marketing from the Chartered Institute of Marketing.

Laura Gonzalez

sales@eflowglobal.com (eflow) — Mon, 01 Jan 0001 00:00:00 +0000

As Operations Director, Laura leads all aspects of eflow’s internal process management.

Her team is responsible for ensuring that all eflow systems run as smoothly as possible to deliver a world class user experience for our clients. This means that throughout their journey with us, from system configuration to onboarding to contract renewal, our clients can extract the maximum value from our regulatory technology.

With more than 10 years of experience at technology firms both in the UK and Colombia, Laura has a particular interest in the use of data to unearth insights and trends that can enhance clients’ use of technology.

Nikita Bethell

sales@eflowglobal.com (eflow) — Mon, 01 Jan 0001 00:00:00 +0000

Nikita leads our customer success and help desk teams, where she is responsible for ensuring that our clients extract the maximum value from their eflow regulatory solutions. Having played a key role in managing eflow’s client relationships since joining the business in 2021, Nikita is perfectly positioned to support firms with the configuration and ongoing optimisation of their systems. She also works with eflow’s various subject matter experts to find solutions to the wider regulatory challenges facing our clients.

Prior to joining eflow, Nikita graduated with a first class degree in Business Management from the University of Liverpool.

Michael Channing

sales@eflowglobal.com (eflow) — Mon, 01 Jan 0001 00:00:00 +0000

Mike is eflow’s Head of Sales for the UK and EMEA regions. He joined eflow in 2021 and has now worked with more than 100 financial institutions to streamline and strengthen their regulatory compliance operations, with a particularly strong focus on trade and eComms surveillance.

Prior to embarking on his corporate career, Mike was a professional rugby league player and represented several leading UK teams while also playing for Wales at international level.